Ghanaian wedding vendors came together to give two lucky couples luxury weddings in the 2025 Seed Bride Initiative, and Janatribe captured how it all unfolded.
Seed Bride 2025 felt different the moment we stepped into it. The initiative has always been about generosity and community, but this year came with something bigger: the Double Seed. To mark the fifth anniversary, the board decided to bless not one, but two couples. One from Accra, as it has been for years, and for the first time, another from Kumasi.
For us at Janatribe, that shift meant something. Two cities. Two weddings. Dozens of vendors pouring their gifts into strangers purely out of compassion. It was the kind of moment that reminds you why this industry matters and why documenting vendor stories is more than content—it’s a responsibility.
When the Seed Bride team invited us to be part of the 2025 edition, we didn’t hesitate. This was exactly the kind of work that aligns with who we are and where we’re going.
Why Janatribe Joined the Seed Bride Initiative
Janatribe has always been vendor-first. Before any platform idea or marketplace plan, we cared about the people behind the work: planners, designers, makeup artists, DJs, photographers, caterers, and every creative whose passion keeps Ghana’s wedding industry moving.
Seed Bride brought all of them together into one space with one mission: to give two couples the kind of weddings they could never afford. Watching that happen in real time, in both Accra and Kumasi, wasn’t something we wanted to sit on the sidelines for. We wanted to document it, understand it, and honor it.
This wasn’t about exposure or clout. It was about being present for an initiative that aligns perfectly with our journey as a vendor marketplace. The more we understood the vendors, their work, their challenges, and their hearts, the more insight we gained into how to build and improve our app, enhance our services, and strengthen the relationships between Janatribe, vendors, and couples.
Anyone who wants to dive deeper into the Seed Bride story, its beginnings, and the founder’s vision can read more here. But our role this year was simple: show up, pay attention, and tell the story behind the generosity.
Clearing the Air: We Are Not Videographers
Let’s get this out of the way, because it comes up a lot.
No, Janatribe is not a videography brand.
We’re a team of creatives with different strengths. In our circle, you’ll find bloggers, content writers, photographers, videographers, developers, programmers, social media experts, wedding planners, and, honestly, a good number of wedding fanatics.
We collaborate. We document. We create. But none of that means we are a videography company. What we are building goes far beyond that.
Janatribe is here to tell vendor stories, bridge couples and vendors, and eventually build an all-in-one marketplace that makes planning weddings easier, fairer, and more connected. Understanding vendors and the work they do not only informs how we build our platform, but it also helps us improve the services and functionalities we offer and strengthens the relationships the platform creates between couples and vendors.
So yes, you may see our videos. You may see photography, articles, reels, and documentaries. But that’s simply our way of shining a light on the people who make weddings happen—the vendors—and, more broadly, the full spectrum of Ghanaian weddings.
Seed Bride 2025 — Kumasi Edition (Hannah & Ebenezer)
The first Seed Bride 2025 celebration took place in Kumasi with Hannah and Ebenezer, a couple whose story reminds us that love is rooted in faith, patience, and perseverance. Their journey began quietly, from hospital nights to moments of prayer and hope, proving that waiting on God’s timing often produces the most meaningful outcomes.
This milestone year marked a significant expansion for the initiative, and Kumasi’s first couple became a symbol of growth. Janatribe was there to capture not just the celebration but the incredible people who made it happen.
More than 45 vendors came together for a one-day wedding. From stylists to florists, makeup artists to caterers, every professional contributed services that, if booked independently, would have cost the couple tens of thousands of Ghana cedis. Hannah’s gown alone would have ranged between GH₵10,000 and 12,000, and the décor between GH₵100,000 and 120,000. Even the smaller contributions, valued at GH₵3,000 per vendor, combined to create a celebration that felt effortless and unforgettable.
Janatribe’s role was to showcase the care, creativity, and collaboration of these vendors and highlight the beauty that happens when passion meets purpose.
Seed Bride 2025 — Accra Edition (Samuel & Dorcas)
The Accra edition of Seed Bride 2025 came with a story that touched every heart. Samuel and Dorcas had been building a life together rooted in love and faith when Samuel suffered a football injury that eventually led to the loss of his leg. For many, this could have shaken the foundations of a relationship. For them, it strengthened it. Dorcas chose to stay, love deeper, and trust God through the challenges.
More than 50 vendors came together over two days to create a luxury wedding entirely free for the couple, valued at around GH₵650,000. Florists, stylists, caterers, photographers, and other professionals contributed their skills, time, and resources to make the celebration magical and meaningful.
Janatribe documented not only the wedding but also the generosity and effort behind it. The documentary captured the community of vendors who showed up selflessly, the resilience of the couple, and the human stories that make Ghanaian weddings so remarkable.
Through this work, we highlighted how vendors create experiences, build memories, and lift couples in ways that go beyond financial considerations.
What We Learned From Documenting Both Cities
Documenting the Seed Bride 2025 initiative in both Kumasi and Accra gave us insights that went far beyond cameras and content. We saw firsthand the generosity, dedication, and creativity of Ghanaian wedding vendors. Each professional poured heart, skill, and time into creating unforgettable experiences for couples.
More importantly, we saw how meaningful these contributions are when they are recognized and celebrated. Understanding vendors, their challenges, and their workflows gave us clarity on how to build a platform that truly supports them, improves our services and functionalities, and strengthens the relationships between Janatribe, vendors, and couples.
The experience reaffirmed our belief that weddings are not just about the event itself; they are about the people who make it happen, the trust they build, and the connections they foster. For Janatribe, this work has solidified the core mission: to amplify vendor contributions, bridge couples and vendors, and create a seamless wedding planning ecosystem.
How These Projects Shape Janatribe’s Future
Seed Bride 2025 was a turning point in our journey as a company. By documenting these weddings and the vendors behind them, we gained actionable insights that will directly influence the development of our all-in-one vendor marketplace.
Every interaction, conversation, and piece of feedback from vendors showed us what matters most: visibility, recognition, and ease of connecting with couples. These insights inform the app’s design, the functionalities we prioritize, and the services we offer.
At the same time, witnessing the impact on couples reinforced why this platform matters. Vendors are not just service providers; they are partners in creating unforgettable experiences. Janatribe’s mission is to strengthen these relationships, making the wedding process smoother for couples while supporting the industry professionals who make it possible.
Seed Bride 2025 has made it clear: the more we empower vendors, the more value we create for couples, and the stronger our community becomes.
Conclusion
Seed Bride 2025 in Kumasi and Accra was more than a series of weddings. It was a celebration of people, purpose, and collaboration. For Janatribe, it was a moment to live our values: highlighting vendors, connecting them with couples, and documenting the generosity and creativity that make Ghanaian weddings extraordinary.
This experience has shaped the way we approach our platform, our services, and our storytelling. Every vendor we work with, every couple we support, and every story we tell brings us closer to a seamless wedding ecosystem where creativity, generosity, and relationships are at the center.
Janatribe’s journey continues, fueled by the lessons learned from Seed Bride 2025, and our commitment remains unwavering: to empower vendors, celebrate couples, and build the marketplace that Ghanaian weddings deserve.
Image Credits
- Ebenezer and Hannah: Seed Bride 2025—Kumasi couple. Image shot by Alba Experience
- Ebenezer and Hannah: Seed Bride 2025—Kumasi couple. Image shot by EL Picturez
- Samuel and Dorcas: Seed Bride 2025—Accra couple. Image shot by Alba Experience
- Samuel and Dorcas: Seed Bride 2025—Accra couple. Image shot by Alba Experience
