Born from a vision by Reggies Makeovers, the Seed Bride Initiative unites Ghana’s top wedding vendors to give one lucky couple a beautiful, fully-sponsored wedding experience.
Imagine waking up one morning to find that every part of your wedding has already been taken care of. The décor, the food, the photography, even your gown, all handled by people you’ve never met. It sounds like a fantasy, but it’s real, and it’s happening right here in Ghana.
Think about it. Your traditional wedding alone could cost around GH₵60,000. You’re wearing a breathtaking white gown and two custom kente looks made by Ghana’s top bridal designers. There’s a caterer serving unforgettable meals, an MC who keeps the crowd alive, a planner who handles every detail, and a photographer capturing it all. And you don’t pay a pesewa.
That’s the power of The Seed Bride Initiative, a project by Reggies Makeovers that brings together Ghana’s wedding vendors to bless one deserving couple with a fully sponsored wedding experience. It’s proof that when creativity and kindness meet, magic happens.
What is the Seed Bride Initiative and its purpose?
The Seed Bride Initiative is a nonprofit movement in Ghana where wedding vendors come together each year to organize and sponsor a completely free wedding for one deserving couple. Founded by Ghanaian makeup artist Regina Ama Duma, known widely as Reggies Makeovers, the initiative invites couples to share their love stories, from which one is selected annually.
At its core, the Seed Bride Initiative unites vendors who want to use their craft to celebrate love and gratitude. It’s a community effort and a way for creative professionals to give back after a fruitful year in business. Every vendor donates their service, from makeup and photography to catering, gowns, planning, and decor.
The initiative was built on the belief that gratitude should be expressed through action. Its motto, For God Not For Trend, reminds every vendor that this is more than publicity or recognition. It’s about faith, community, and giving couples a chance to experience a dream wedding without the financial burden.
Over time, the Seed Bride Initiative has become more than just a wedding giveaway. It’s a reminder that generosity still exists in the wedding industry and that love, when shared, has a ripple effect that touches everyone involved.
How did the Seed Bride Initiative start?
Every big idea begins as a small nudge in the heart. For Regina Ama Dumah, that nudge came quietly, but it changed everything.
Before the Seed Bride Initiative became what it is today, Regina was simply a makeup artist with a burden to help someone. As the founder of Reggies Makeovers, she had already earned her place in Ghana’s beauty space, known for her artistry, humility, and deep faith. But one morning, before traveling for a bridal job in Tarkwa, she felt a clear conviction to use her talent to glorify God in a new way.
That thought lingered. When she prayed about it, what came to mind wasn’t a business move or a campaign. It was simple: bless a couple who genuinely couldn’t afford the wedding they dreamed of.
So she announced she would offer a free bridal makeover to one deserving bride. Dozens reached out, each with a story, each with a dream. The couple finally chosen didn’t have the means to marry, but they carried unwavering faith that God would make a way. And somehow, through Regina’s act of obedience, He did.
What began as a single makeover grew into something much larger. Other wedding vendors heard about it and offered to join in, DJs, photographers, planners, caterers, decorators, MCs, and designers, all lending their hands to give the couple a full wedding experience at no cost. That day, the first Seed Bride wedding came to life.
Regina didn’t plan to build an organization. She simply wanted to give. But when she saw the joy and restoration it brought, she knew it couldn’t end there. Each year since, the Seed Bride Initiative has continued, touching more lives and uniting more creatives around one mission: using their skills to serve love.
It hasn’t been an easy road. Every edition comes with its share of setbacks, wrong turns, unexpected expenses, and even the need to restart selection processes. But Regina’s faith has never wavered. She often says the initiative only works because God sits at the center of it all.
For her, the Seed Bride Initiative isn’t just about weddings. It’s about obedience, service, and seeing people the way God does. It’s proof that the simplest acts, done from the right place, can turn into movements that outlive you.
How to join as a vendor
The Seed Bride Initiative works because wedding vendors give what they do best. Makeup artists, photographers, caterers, decorators, designers, planners, and more donate their services so one deserving couple can have a complete wedding package at no cost.
One vendor’s choice to join says it well. In an exclusive interview with Yen.com.gh, Mrs. Emmanuel Erinma Ukoha, the founder of Gele Center, says she saw the call for vendors post on the initiative’s official page, and she immediately reached out to help. She told the news outlet she didn’t need a reason to join. Giving, she said, is simply part of who she is; when the chance to bless a couple came up, she signed on wholeheartedly.
If you want to be part of the Seed Bride vendor community, follow these steps carefully.
1. Submit your entry
Send a direct message to the Seed Bride Initiative Instagram page. In that message, clearly state the service you offer.
2. What to include in your message
Make your reply useful and short. Include: your business name, primary service (for example, makeup, catering, photography), a brief note on capacity (how many guests you can serve or how many hours you can cover), a link to a portfolio or one sample image, and your preferred contact details.
3. One entry per vendor
Only one submission per vendor is allowed. The board members of this initiative know you might want to follow up, but multiple messages slow the process for everyone. Send one clear entry and wait for the team to respond.
4. Deadline for entries
There’s no fixed deadline for vendor submissions. However, it’s important to follow the official Seed Bride Initiative Instagram page for updates and announcements, so you don’t miss your chance to join future editions.
5. Location and logistics
Vendors from across Ghana are welcome to apply. If the event is outside your base, you will be responsible for transport, accommodation, and any other costs your service requires unless otherwise agreed.
6. Selection process and timeline
Selection is handled on a first-come, first-served basis and according to the needs of the chosen couple. After you submit, please be patient; the Seed Bride team will contact you if your service is needed for that year’s wedding.
7. Practical expectations
If selected, be prepared to coordinate closely with the Seed Bride team and other vendors. Confirm your availability for the proposed dates, be clear about any extras that would incur costs, and provide proof of work or references if requested.
Joining the Seed Bride Initiative is simple, but it matters that every vendor comes prepared and professional. Your service doesn’t just fill a role on the wedding day — it helps create a life-changing moment for a couple who otherwise could not afford it.
How to Apply for The Seed Bride Initiative as a Couple
The Seed Bride Initiative gives one deserving couple the chance to experience a fully sponsored wedding each year. Selection is based on the strength of your love story, the challenges you’ve overcome together, and the hope you continue to hold onto as partners.
Steps to Apply
1. Follow the Official Page
Stay updated by following @theseedbrideinitiative on Instagram for official announcements and timelines.
2. Prepare Your Love Story
Write a heartfelt story about your journey as a couple, why you want to be part of the initiative, and what makes your bond special. Please note that submissions are mostly in video form.
3. Submit Your Entry
When the application window opens, follow the instructions shared on the official page to submit your story.
4. Wait for Shortlisting
The selection board reviews all submissions and chooses the couple whose story best reflects love, faith, and perseverance.
5. Celebrate Your Win
If selected, you’ll receive a completely free wedding, with every detail—from makeup to decor—handled by top Ghanaian vendors.
How Does the Seed Bride Initiative Make Money?
The Seed Bride Initiative does not operate for profit. It is a faith-driven, community project organized each year by grateful wedding vendors who volunteer their services to bless one deserving couple. No one is paid, and there are no hidden fees or sponsorship deals. Every contribution, from makeup and decor to catering and photography, is freely offered as an act of gratitude and service to God.
Image Source: Chocolate Shot It
What Benefits Does the Seed Bride Initiative Offer to Participants?
For Vendors:
Participating vendors gain visibility for their work, connect with other top professionals in the wedding space, and become part of a meaningful movement that celebrates generosity and community impact.
For Couples:
Selected couples receive a fully sponsored wedding experience with every cost covered, including venue, outfits, decor, food, and more. All they need to do is show up, share their story, and let their love shine.
Seed Bride Initiative Couples So Far
Each year, the Seed Bride Initiative selects one deserving couple whose love story reminds everyone what faith, resilience, and grace look like. These are not just weddings, they’re testimonies of hope. Every couple’s journey tells a story of waiting, trusting, and watching God show up in unimaginable ways.
2021: David and Sylvia
The maiden edition in 2021 blessed David and Sylvia, the couple whose faith set the tone for what the Seed Bride Initiative would become. A year before, they had received a prophecy that their wedding would be fully taken care of—and against all odds, it happened. Their story spread across Ghana as a beautiful reminder that divine timing never fails.
All the heartbreaks and disappointments were God’s way of saying He had something better. The prophecy came to pass, and we didn’t pay a dime. Indeed, what God cannot do does not exist.
2022: Solomon and Abigail
The second edition featured Solomon and Abigail, a church love story that blossomed between a keyboardist and a devoted believer. Despite ridicule and financial struggles, their faith kept them grounded. When Abigail came across the Seed Bride post on Instagram, she took a leap of faith that changed everything.
What started as friendship became love, and what felt impossible became real. We thought our wedding would never happen, but here we are, living proof of God’s faithfulness.
2023: Sam and Benny
The third edition told a story of resilience and friendship turned love. Sam and Benny, both choristers, fell in love during one of Sam’s lowest moments, after an accident that cost him his job. Benny’s unwavering support kept him going, and their love grew stronger through trials, including a court case and financial hardship.
We believed in each other even when nothing seemed certain. The Seed Bride Initiative didn’t just give us a wedding—it gave us a new beginning.
That year, the vendors nearly brought the project to a close due to the emotional and financial strain of giving so much. But their hearts wouldn’t let them stop. They knew there were still stories that deserved a miracle. Then they proceeded with the 2024 couple—the mega of them all so far.
2024: Nana Kwame & Ernestina
The 2024 edition became the grandest yet. Nana Kwame and Ernestina’s story began in grief. Ernestina supported Kwame through the loss of his brother and his father’s illness. When life seemed to fall apart, love held them together. And when the Seed Bride Initiative stepped in, it turned their pain into celebration.
Their wedding was a masterpiece of collaboration and generosity: luxury décor by Sprout Affair worth over GH₵60,000, gowns from House of Oath and Sima Brew, reception looks by Shapes by Nelson, catering by Menscook, desserts by Buttercream Queen, and cocktails by Cocktail Laboratory—all offered freely.
After loss and hardship, God used this initiative to rewrite our story. We are forever grateful to every vendor who made our dream a reality.
Each Seed Bride couple reminds us that this initiative is more than just weddings. It’s about faith, kindness, and the power of community coming together to make miracles happen.
2025: The Double Seed
The 2025 edition of the Seed Bride Initiative came with something truly special—The Double Seed. For the first time since its inception, the board decided to bless not one but two couples in celebration of the initiative’s fifth anniversary.
For four years, every chosen couple had come from Accra. But this milestone year marked a beautiful expansion: one couple from Accra and the other from Kumasi. Announcing the news on their social media page, the team wrote:
Five years of love, impact, and making bridal dreams come true all with the help of God. This year, we’re Doubling the Seed and celebrating BIGGER and BETTER—TWO BRIDES, TWO CITIES: Accra & Kumasi!
Kumasi Couple: Ebenezer and Hannah
The first-ever Kumasi couple to be chosen for the Seed Bride Initiative, Ebenezer and Hannah’s story is one rooted in faith and patience. From Hannah’s quiet “yes” to their journey toward forever, their love has been tested and refined through life’s challenges.
“A love story planted in faith, watered by patience, and grown through life’s trials. Hannah and Ebenezer remind us that when God writes your story, even delays are divine. From a quiet hospital night to an unshakable partnership built on prayer and perseverance, theirs is a testimony of grace, resilience, and love that waited on God’s perfect timing.”
This edition stretched the vendors more than ever before. Many were Accra-based and had to travel with all their logistics to Kumasi, increasing their costs. Still, the excitement and unity among the vendors remained strong. The Kumasi wedding, slated for October 17, promises to be one of the most memorable yet—especially with Janatribe joining this year to document the entire experience for the first time.
Accra Couple: To Be Announced
The 2025 Accra couple has already been selected, but their reveal is being kept under wraps for now. What we know for sure is that their story will be worth the wait. Stay tuned for the announcement and full details of their wedding celebrations soon.
