Born from a vision by Reggies Makeovers, the Seed Bride Initiative unites Ghana’s top wedding vendors to give one lucky couple a beautiful, fully-sponsored wedding experience.
Imagine waking up to the news that every part of your wedding has been covered by people you’ve never met. The decor, the food, the photography, the videography, and even your gown are all handled by professionals who simply want to give you the day you’ve been dreaming about. It feels unreal, but it’s happening right here in Ghana.
Picture yourself in a stunning white gown with two custom kente looks crafted by top bridal designers. A caterer serves meals people will talk about for weeks. An MC keeps the energy up, a planner handles the chaos so you don’t have to, and a photographer documents every moment. And you don’t spend a pesewa.
That’s the power of The Seed Bride Initiative, a project by Reggies Makeovers that brings together Ghana’s wedding vendors to bless one deserving couple with a fully sponsored wedding experience. It’s proof that when creativity and kindness meet, magic happens.
What is the Seed Bride Initiative and its purpose?
The Seed Bride Initiative is a nonprofit movement in Ghana where wedding vendors come together each year to organize and sponsor a completely free wedding for one deserving couple. Founded by Ghanaian makeup artist Regina Ama Duma, known widely as Reggies Makeovers, the initiative invites couples to share their love stories, from which one is selected annually.
At its core, the Seed Bride Initiative unites vendors who want to use their craft to celebrate love and gratitude. It’s a community effort and a way for creative professionals to give back after a fruitful year in business. Every vendor donates their service, from makeup and photography to catering, gowns, planning, and decor.
The initiative was built on the belief that gratitude should be expressed through action. Its motto, For God Not For Trend, reminds every vendor that this is more than publicity or recognition. It’s about faith, community, and giving couples a chance to experience a dream wedding without the financial burden.
Over time, the Seed Bride Initiative has become more than just a wedding giveaway. It’s a reminder that generosity still exists in the wedding industry and that love, when shared, has a ripple effect that touches everyone involved.
How did the Seed Bride Initiative start?
Every big idea begins as a small nudge in the heart. For Regina Ama Dumah, that nudge came quietly, but it changed everything.
Before the Seed Bride Initiative became what it is today, Regina was simply a makeup artist with a burden to help someone. As the founder of Reggies Makeovers, she had already earned her place in Ghana’s beauty space, known for her artistry, humility, and deep faith. But one morning, before traveling for a bridal job in Tarkwa, she felt a clear conviction to use her talent to glorify God in a new way.
That thought lingered. When she prayed about it, what came to mind wasn’t a business move or a campaign. It was simple: bless a couple who genuinely couldn’t afford the wedding they dreamed of.
So she announced she would offer a free bridal makeover to one deserving bride. Dozens reached out, each with a story, each with a dream. The couple finally chosen didn’t have the means to marry, but they carried unwavering faith that God would make a way. And somehow, through Regina’s act of obedience, He did.
What began as a single makeover grew into something much larger. Other wedding vendors heard about it and offered to join in, DJs, photographers, planners, caterers, decorators, MCs, and designers, all lending their hands to give the couple a full wedding experience at no cost. That day, the first Seed Bride wedding came to life.
Regina didn’t plan to build an organization. She simply wanted to give. But when she saw the joy and restoration it brought, she knew it couldn’t end there. Each year since, the Seed Bride Initiative has continued, touching more lives and uniting more creatives around one mission: using their skills to serve love.
It hasn’t been an easy road. Every edition comes with its share of setbacks, wrong turns, unexpected expenses, and even the need to restart selection processes. But Regina’s faith has never wavered. She often says the initiative only works because God sits at the center of it all.
For her, the Seed Bride Initiative isn’t just about weddings. It’s about obedience, service, and seeing people the way God does. It’s proof that the simplest acts, done from the right place, can turn into movements that outlive you.
How to join as a vendor
The Seed Bride Initiative works because wedding vendors give what they do best. Makeup artists, photographers, caterers, decorators, designers, planners, and more donate their services so one deserving couple can have a complete wedding package at no cost.
One vendor’s choice to join says it well. In an exclusive interview with Yen.com.gh, Mrs. Emmanuel Erinma Ukoha, the founder of Gele Center, says she saw the call for vendors post on the initiative’s official Instagram page, and she immediately reached out to help. She told the news outlet she didn’t need a reason to join. Giving, she said, is simply part of who she is; when the chance to bless a couple came up, she signed on wholeheartedly.
If you want to be part of the Seed Bride community, here’s the straightforward way to do it.
1. Follow the official Instagram page
Search @theseedbrideinitiative on Instagram and follow the account. All calls for vendors and updates are posted there.
2. Submit your entry
Send a direct message to the Seed Bride Initiative page. State your name or business name and the service you want to offer. Keep it short and clear. The board checks your page to verify your work and style, so make sure your portfolio is visible and updated.
3. One entry only
Send a single message. Multiple submissions slow things down, and the team already expects a high volume of entries. One clear DM is all you need.
4. No fixed deadline
There’s no set closing date for vendor entries. Calls come at different times each year, and spots fill up fast, so staying active on the page is the best way to catch the announcements when they drop.
5. Open to all regions
Vendors from across Ghana are welcome to apply. If the event is outside your city, you will be responsible for transport, accommodation, and any other costs your service requires unless otherwise agreed.
6. How selection works
The board reviews entries on a first-come, first-served basis while matching them to the needs of the selected couple. Once you submit, be patient. If your service fits what the team is looking for that year, they’ll reach out.
7. What to expect if chosen
You’ll coordinate with the Seed Bride team and other vendors. Confirm your availability, outline anything that may come with extra costs, and be ready to provide additional proof of work if requested.
Joining the Seed Bride Initiative is simple, but it matters that every vendor comes prepared and professional. Your service doesn’t just fill a role on the wedding day — it helps create a life-changing moment for a couple who otherwise could not afford it.
How to Apply for The Seed Bride Initiative as a Couple
The Seed Bride Initiative gives one deserving couple the chance to experience a fully sponsored wedding each year. Selection is based on the depth of your story, the challenges you’ve faced together, and the hope and commitment you continue to show as partners. To become the next Seed Bride, follow the following steps:
1. Follow the official page
Start by following @theseedbrideinitiative on Instagram. All announcements, timelines, and entry instructions are shared there.
2. Prepare your love story
Write a sincere account of your journey as a couple, why you want to be part of the initiative, and what makes your bond meaningful. Submissions are usually written, with a possible request for a video. Keep it honest. The board verifies details and follows up on stories, so anything untrue will be uncovered and can disqualify you.
3. Submit your entry
When applications open, follow the instructions posted on the official page and send in your story through the required channel.
4. Wait for shortlisting
The board reviews all entries and selects the couple whose story reflects love, faith, resilience, and genuine need.
5. Celebrate your win
If chosen, you’ll receive a fully sponsored wedding with every detail—from planning to decor—covered by trusted Ghanaian vendors.
How Does the Seed Bride Initiative Make Money?
The Seed Bride Initiative is not a profit-driven project. It is a faith-led, community effort organized each year by grateful wedding vendors who volunteer their services to bless one deserving couple. No vendor is paid, and every contribution, from makeup and decor to catering and photography, is offered freely as an act of gratitude and service to God.
The initiative is also supported by sponsors, including individuals and organizations, who want to help make the weddings possible. Anyone, whether an individual or an organization, can sponsor the Seed Bride Initiative. Your support through services, resources, or contributions directly helps create these unforgettable weddings and makes a real difference in the lives of the couples. Every act of generosity, big or small, joins the community of vendors and supporters who believe in celebrating love, faith, and hope, turning dreams into reality for couples who need it most.
Image Source: Chocolate Shot It
What Benefits Does the Seed Bride Initiative Offer to Participants?
For Vendors:
Participating vendors gain visibility for their work, connect with other top professionals in the wedding space, and become part of a meaningful movement that celebrates generosity and community impact.
For Couples:
Selected couples receive a fully sponsored wedding experience with every cost covered, including venue, outfits, decor, food, and more. All they need to do is show up, share their story, and let their love shine.
Seed Bride Initiative Couples So Far
Each year, the Seed Bride Initiative selects one deserving couple whose love story reminds everyone what faith, resilience, and grace look like. These are not just weddings, they’re testimonies of hope. Every couple’s journey tells a story of waiting, trusting, and watching God show up in unimaginable ways.
2021: David and Sylvia
The maiden edition in 2021 blessed David and Sylvia, the couple whose faith set the tone for what the Seed Bride Initiative would become. A year before, they had received a prophecy that their wedding would be fully taken care of—and against all odds, it happened. Their story spread across Ghana as a beautiful reminder that divine timing never fails.
All the heartbreaks and disappointments were God’s way of saying He had something better. The prophecy came to pass, and we didn’t pay a dime. Indeed, what God cannot do does not exist.
2022: Solomon and Abigail
The second edition featured Solomon and Abigail, a church love story that blossomed between a keyboardist and a devoted believer. Despite ridicule and financial struggles, their faith kept them grounded. When Abigail came across the Seed Bride post on Instagram, she took a leap of faith that changed everything.
What started as friendship became love, and what felt impossible became real. We thought our wedding would never happen, but here we are, living proof of God’s faithfulness.
2023: Sam and Benny
The third edition told a story of resilience and friendship turned love. Sam and Benny, both choristers, fell in love during one of Sam’s lowest moments, after an accident that cost him his job. Benny’s unwavering support kept him going, and their love grew stronger through trials, including a court case and financial hardship.
We believed in each other even when nothing seemed certain. The Seed Bride Initiative didn’t just give us a wedding—it gave us a new beginning.
That year, the vendors nearly brought the project to a close due to the emotional and financial strain of giving so much. But their hearts wouldn’t let them stop. They knew there were still stories that deserved a miracle. Then they proceeded with the 2024 couple—the mega of them all so far.
2024: Nana Kwame & Ernestina
The 2024 edition marked the beginning of the initiative’s grander celebrations. Nana Kwame and Ernestina’s story began in grief. Ernestina stood by Kwame through the loss of his brother and his father’s illness. When life seemed to fall apart, love held them together. When the Seed Bride Initiative stepped in, it transformed their challenges into a celebration of hope and joy.
Their wedding was a masterpiece of collaboration and generosity: luxury décor by Sprout Affair worth over GH₵60,000, gowns from House of Oath and Sima Brew, reception looks by Shapes by Nelson, catering by Menscook, desserts by Buttercream Queen, and cocktails by Cocktail Laboratory—all offered freely.
After loss and hardship, God used this initiative to rewrite our story. We are forever grateful to every vendor who made our dream a reality.
2025: The Double Seed
The 2025 edition of the Seed Bride Initiative came with something truly special—The Double Seed. For the first time since its inception, the board decided to bless not one but two couples in celebration of the initiative’s fifth anniversary.
For four years, every chosen couple had come from Accra. But this milestone year marked a beautiful expansion: one couple from Accra and the other from Kumasi. Announcing the news on their social media page, the team wrote:
Five years of love, impact, and making bridal dreams come true all with the help of God. This year, we’re Doubling the Seed and celebrating BIGGER and BETTER—TWO BRIDES, TWO CITIES: Accra & Kumasi!
2025 Kumasi Couple: Ebenezer and Hannah
The first-ever Kumasi couple to be chosen for the Seed Bride Initiative, Ebenezer and Hannah’s story is one rooted in faith and patience. From Hannah’s quiet “yes” to their journey toward forever, their love has been tested and refined through life’s challenges.
A love story planted in faith, watered by patience, and grown through life’s trials. Hannah and Ebenezer remind us that when God writes your story, even delays are divine. From a quiet hospital night to an unshakable partnership built on prayer and perseverance, theirs is a testimony of grace, resilience, and love that waited on God’s perfect timing.
This edition stretched the vendors more than ever before. Many were Accra-based and had to travel with all their logistics to Kumasi, increasing their costs. Still, the excitement and unity among the vendors remained strong. The Kumasi wedding, held on October 17, was a memorable celebration, especially with Janatribe stepping in to document the entire experience for the first time.
2025 Accra Couple: Samuel and Dorcas
The Accra couple, Samuel and Dorcas, brought a story of love, resilience, and unwavering commitment. In the middle of planning their wedding, Samuel suffered a football injury that eventually led to the loss of his leg. It was a moment that could have shaken any relationship, but Dorcas chose to stay, love deeper, and trust God through the challenges.
Over two days, more than 50 vendors came together to create a luxury wedding entirely free for the couple, valued at around GH₵650,000. Florists, stylists, caterers, photographers, and other professionals contributed their time, skills, and resources to make the celebration unforgettable.
Janatribe documented not only the wedding but the generosity and dedication of every vendor, capturing the heart and community that make Ghanaian weddings so remarkable.
Each Seed Bride couple reminds us that this initiative is more than just weddings. It’s about faith, kindness, and the power of community coming together to make miracles happen.
