We are three friends brought together by fate and shared frustration. We saw how hard it was for couples in Africa to find trustworthy wedding vendors. We saw how talented vendors struggled to get noticed. We saw the gap and decided to fill it.
So we started building Janatribe, right here in Ghana, because this is home. Being here keeps us close to the culture, the people, and the stories that inspire us. Accra is one of Africa’s wedding trend centers, full of creativity and celebration, and it’s the perfect place to build something that truly understands the market.
Today, we’re working to turn Janatribe into Africa’s biggest wedding vendor marketplace. Before we take you deeper into our journey, let’s start with the people behind it all.
The Founders
Every tribe starts with a few people who believe in the same thing. For us, it began as friendship and late-night conversations about work, weddings, and the creative chaos we kept seeing around us. We met back in 2015 while working on small media projects that would eventually grow into Ghana’s most-read entertainment blogs. We were the brains behind The Distin, built for Ghana’s entertainment audience, and The Vibely, which reached global influencer fanatics. Before Janatribe ever existed, we were already building, learning, and experimenting with how people connect and discover stories online. That journey quietly became the foundation for what we’re building today.
Kojo Amakye
Kojo has spent years behind the lens as a wedding, lifestyle, and portrait photographer, as well as a video editor. Since moving from Takoradi to Accra, he’s been deep in the wedding vendor space, watching, learning, and realizing just how disorganized the industry can be from the inside.
One Saturday afternoon, while going through a slow patch with no gigs, he grabbed his camera, threw it in the car, and drove around East Legon, where most of Accra’s high-end weddings happen. Out of curiosity, he walked into a wedding reception uninvited, camera in hand. At first, the coordinator almost threw him out. But he kept filming like he belonged there. When the planner asked who he was, he simply said he was shooting for the decor team.
By the end of the day, he had captured stunning footage of the setup, edited it, and shared it with the planner. She was so impressed that she started inviting him to every wedding she planned after that. The couple from that first wedding even reached out later, asking him to re-edit what their official videographers had delivered. A short clip from that same day has now crossed over ten million views on TikTok.
Kojo studied Information Technology at Ghana Technology University College. He went on to build a photography studio from the ground up, taught himself web development, and co-created The Distin and The Vibely, two entertainment websites that reached over 300,000 monthly readers and ranked among Ghana’s top blogs for three consecutive years.
He’s the kind of person who acts first and refines as he goes. Kojo brings grit, intuition, and a people-first mindset to everything we do at Janatribe.
Obed Amoasi
Obed is the builder. The quiet thinker who can turn any idea into working code. He studied Computer Engineering at Kwame Nkrumah University of Science and Technology, followed by advanced studies in Business Administration, Data Science, and Project Management.
Over the years, Obed has built systems used across Africa and beyond, collaborating with organizations like Code for Africa, the World Bank, and the Pulitzer Center. His work has powered some of the continent’s most data-driven initiatives.
He helped build Outbreak Africa, a platform that analyzed COVID-19’s impact across Africa, offering contextual data, fact-checking tools, and a searchable database of debunked misinformation. He contributed to Sensors Africa, a citizen science project that monitors air, water, and sound pollution in major African cities. And he worked on TrollTracker, a digital tool that identifies and analyzes coordinated disinformation campaigns across the continent.
Beyond Africa, Obed joined Hims in the United States, where he helped develop the company’s weight loss program. He played a key role in redesigning the onboarding experience—doubling user conversions and improving long-term customer engagement.
When you talk to Obed, he doesn’t speak in buzzwords. He talks about solutions—clean, functional, scalable ones. He believes Africa deserves platforms built with the same precision and care as any Silicon Valley product. At Janatribe, he leads product and engineering, making sure what we build is reliable, scalable, and worthy of the people we’re building for.
Dennis Dwomoh
Dennis is the storyteller. His inspiration for Janatribe began at his sister’s wedding in December 2021, a day that started with excitement and quickly spiraled into chaos. Vendors were late, guests couldn’t find their seats, and the bride was seconds from tears. Dennis stepped in, making calls, renting chairs, directing guests, and pulling everything together before it fell apart.
That moment stayed with him. It wasn’t just stress; it was a system problem. The entire experience made him realize how much easier weddings could be if couples and vendors had the right tools and better coordination. That idea became the seed that grew into Janatribe.
He studied Psychology at the University of Ghana and built a career in digital media and brand storytelling. Alongside Kojo, he co-created The Distin and The Vibely, two entertainment websites that helped shape online conversations in Ghana. His work earned him a spot on Avance Media’s list of Top 50 Ghanaian Bloggers for three consecutive years—ranking 4th in 2021, 10th in 2022, and 15th in 2023.
Dennis brings the words, voice, and vision that make Janatribe feel human. His eye for storytelling, content, and user behavior forms the backbone of Janatribe’s brand and community.
Together
We’ve known each other for years. We’ve built things that reached hundreds of thousands of people and learned what it takes to turn an idea into something real. Between us, there is technical depth, creative instinct, and the kind of shared history that makes collaboration easy and trust natural.
We are not outsiders trying to understand a market from afar. We are Ghanaians who live it every day. We have seen the gaps, felt the challenges, and know the people we are building for. That is what makes Janatribe real. It is not just a company. It is a continuation of our story.
The Gap We Discovered
Every good idea starts with frustration. For us, it was watching how chaotic wedding planning could get, even for people doing everything right.
Kojo had spent five years photographing weddings across Ghana and saw the same problem play out over and over again. Couples struggled to find vendors they could trust. Vendors struggled to get discovered. Planners juggled last-minute changes, unreliable contacts, and endless phone calls. Everything worked, but barely, and only if you knew the right people.
Together, the three of us had already built large online audiences through our entertainment blogs, so we understood how digital communities form and thrive. We started asking couples, planners, and vendors what they wished existed. The answers were consistent: finding reliable vendors was too stressful, comparing prices was confusing, and communication was all over the place.
It wasn’t just a Ghana problem. Our follow-up research showed the same issues across Africa. The wedding industry here is booming, but it’s scattered. Vendors are talented but disconnected. Couples are eager to plan but overwhelmed by choices.
That’s where Janatribe comes in. We’re building the hub that brings African wedding vendors together—a platform where couples can find trusted professionals easily, planners can collaborate better, and vendors can grow their businesses with visibility that actually converts.
Building Janatribe
The Journey So Far
Once we saw the gap, we couldn’t unsee it. Weddings across Africa were becoming bigger, more creative, and more personal, yet the systems behind them were still in chaos. Couples juggled spreadsheets and endless calls. Vendors relied on Instagram comments and referrals. Planners kept their networks on paper or in private chats. Everyone was working hard, but no one was working together.
That realization became our turning point. We decided to build something that made wedding planning in Africa simple, structured, and digital.
We started with conversations. We spoke to newlyweds who had been through the stress. We met with planners who had managed hundreds of events. We listened to vendors such as photographers, decorators, caterers, and DJs who loved their craft but struggled with visibility and payments.
By mid-2024, Janatribe had grown from an idea into a working prototype. We launched our MVP at janatribe.com, tested it with real couples and vendors, and began building a community around it. Today, we’re expanding our reach through social storytelling, podcasts, and vendor highlights that feature the people behind Africa’s most vibrant weddings.
Every step so far has been built by us, three founders with one belief: Africa’s wedding industry deserves better tools, better access, and better connection.
What Janatribe Is
Janatribe is a wedding and events marketplace designed for Africa and emerging markets. It connects couples with trusted vendors and gives both sides the digital tools to plan, book, and celebrate with ease.
We help couples find, compare, and book verified vendors while managing everything from RSVPs and invitations to budgets and registries in one place.
For couples:
- Discover and book trusted vendors
- Create digital invites and wedding websites
- Track budgets, guest lists, and RSVPs
- Set up registries and receive gifts or donations
For vendors and planners:
- Build profiles with photos, pricing, and availability
- Generate leads and manage bookings
- Access analytics and performance tools
- Receive payments securely and on time
Behind it all is a simple belief: planning weddings should be joyful, not stressful.
Where We Are Now
Janatribe is still in its early chapters, but the traction is real.
We’ve built and launched our MVP, and we’re now gathering feedback from couples and vendors actively testing the platform. Our blog and vendor stories have begun gaining attention in the Ghanaian wedding community, and our social channels are helping us connect directly with both users and industry players.
We’re currently focused on refining our product experience, building stronger vendor networks, and introducing features that make it easier for couples to plan and for vendors to grow.
The foundation is set. The community is growing. The vision is much bigger than just weddings.
Why Us. Why Janatribe
We’re not just building another app. We’re building the first all-in-one wedding platform designed for Africa.
Each of us has lived and worked inside this space. From Kojo’s years behind the camera to Dennis’s storytelling and brand experience to Obed’s background in building scalable platforms for organizations across the continent.
We understand the people, the systems, and the potential. And we’re building for scale, one that grows from weddings into events, celebrations, and eventually, a creative ecosystem that powers love and memories across Africa.
Our mission is simple:
To become the go-to platform for weddings and events across Africa, powering love, memories, and moments from proposal to party.
The Market Opportunity
Africa’s wedding industry is valued in the hundreds of millions of dollars, with billions spent annually on vendors, venues, gifts, and logistics. Ghana alone has seen rapid growth in event spending, influencer culture, and destination weddings. Yet, no unified digital platform exists to connect all of it.
That’s the opportunity, and that’s where Janatribe is headed.
A Call to Investors
We’re building Janatribe for the long run. But to take it to the next level, we’re looking for the right partners who believe in our vision and want to be part of a story redefining how Africa celebrates love.
We’re seeking mentorship, access to strong networks, and resources to help us refine and scale across the continent. With funding, we’ll overhaul our MVP, launch in Ghana, and deliver a seamless experience for couples and vendors.
If our mission resonates with you and you’d like to explore partnership opportunities, email us to request our full pitch deck and product breakdown.
Let’s build something unforgettable together.
